Elon Musk talks about the 10 years and $10 million to get Tesla.com
He mentioned the trademark for Tesla was $75,000. Buying the domain was a whole different nightmare that took us 10 years to buy the Tesla com domain. That cost was like 10 million dollars yeah that was crazy.
Musk talks about the name might have been changed to Farraday which later a competitor took. Faraday Future, who bought FF.com for $1.4 million.